Noah's Blog

 Although we don't have enough time to cover chapter 14 in our class I thought it was a very unique chapter that I wanted to do my final blog on of the year. This whole chapter is about influencer marketing in the realm of social media. Many people know what an influencer is. The main definition of an influencer is someone who carries influence within a certain business or brand they use their platform to get their message across to help the business. When I think of the word influencer I think of the platform of TikTok. There are so many content creators on TikTok that are considered influencers. Many of these influencers post videos about products that they use to help that specific business. These influencers are then paid for their services. The actual concept of influencer marketing is using these influencers to promote a brand message and help build your brand. Athletes were the main first form of influencers. There are many factors that make up a good influencer. Some of the...

 As many of you know, this week is considered dead week. I really don't understand the point of calling it a dead week, when it isn't really dead. This week is by far the busiest time of the semester for me. This week is also the most assignments that I have had all semester. I have asked many upperclassmen about the term dead week and they all agree that, that it doesn't exist. In my eyes dead week should be a week dedicated to studying and preparing for final exams. Right now that really isn't happening for me. This week I have been doing many assignments that aren't even going to be on my final exams. In my opinion, I think during "dead week", no classes should be held. I believe that students shouldn't have to attend classes if they don't want to, but have the opportunity to attend office hours to ask questions and have one on one time. This is the most stressful that I have been since starting college because I am trying to distinguish what ho...

 In this week's chapter, we focused all on social media marketing campaigns. There are many examples of campaigns that can happen. There can be political campaigns, military campaigns, marketing campaigns, etc. Right now we are going to focus on marketing campaigns that deal with social media. In general, the definition of a campaign is basically a set of planned things geared toward achieving goals established by the firm. Marketers use the idea of "Integrated Marketing Communication (IMC)." This type of tool uses promotional items to use towards a specific campaign idea. This is where we introduce social media marketing campaigns. This is a marketing effort to target a certain audience to achieve a goal. These types of campaigns are different from others because they have specific start and end dates. Many other campaigns don't necessarily have specific dates where they start and finish. Social media campaigns are on the rise recently. I feel like this is because of...

 Last week we students here at Ohio Northern University finally got our Thanksgiving break. I talked to many of my friends and classmates around campus about the break and they all agreed with me that this break was very much needed. It has been a long semester for many of us and the break gave us time to recharge and get ready to get through these last 3 weeks of school and do well on our finals before we get a month off for Christmas break. I did many things that helped me relax and recharge over break. The most important thing that I did was SLEEP. It was very nice not having to wake up at 8 am and attend a class. Getting the opportunity to sleep in my own bed and sleep in was so refreshing. It was also good to see some friends and connect with people from back home that I haven't seen in a while. On Friday, I hung out with some of my childhood best friends from home and it was awesome to see them. I haven't seen them in forever and it was great to catch up. On Saturday, I g...

 After days of practices, meetings, and games, it hurts to say the 2021 football season has come to a close. I know it hasn't necessarily been one of the better years this program has had but I loved every second of it. There really is nothing like going out with your brothers and playing 60 minutes of football, the game you love the most. If you haven't seen it already we lost in a devastating fashion. We lost on a hail mary ball in the endzone with 8 seconds left after driving down and scoring 30 seconds before that. That was the part that really stung. We, underclassmen, were doing everything in our power to try to send these seniors out on top and it just didn't work out. Now it is time to move on as much as it hurts. I am now a junior football-wise and the preparation for next season starts now. I definitely need to get to work this offseason. Last year we never really had an offseason. Since the Covid year moved everything to the spring we never really had any time of...

 Today, I had to complete an assignment about an issue in social media. I then had to talk about the issue on a podcast. I surprisingly had some fun with this assignment. The topic that I chose to talk about what cyberbullying. Cyberbullying is a huge issue in the world today and sadly it will only keep growing based on the development of social media nowadays. According to stopbullying.org, cyberbullying is bullying that takes place over digital devices like cell phones, computers, and tablets. This bullying is “popular” because there is no retaliation involved. People can just hide behind a screen and belittle someone without any repercussions. People also do this many times because there are fewer emotions involved. The person doing the bullying can’t see the reactions of the victim. The person bullying doesn’t necessarily have any guilt about it because they can’t see the reactions. I personally have come over many forms of cyberbullying in my life growing up with social media....

 Chapter 12 talks about different ways to get active on social media or on the web. The first thing that chapter talks about is what I am doing right now, blogging. Blogging has really taken off lately. Year by year they have gotten more popular. Fashion blogs lead in popularity just edging out food blogs. Realistically you can write a blog about pretty much anything. This whole semester I have written about school, sports, and chapter summaries. The limits are pretty much neverending with blogs. Whatever crosses your mind you can make it into a blog. Blogs can also be used for marketing. Blogs can help businesses build their brand awareness, establish credibility, and so much more. Many businesses use brands as their primary way of marketing which is very interesting. Although there are many positives to marketing with blogs it also comes with some disadvantages. There are many key advantages to get started with Blogging such as setting goals, identifying the target market, creati...