Although we don't have enough time to cover chapter 14 in our class I thought it was a very unique chapter that I wanted to do my final blog on of the year. This whole chapter is about influencer marketing in the realm of social media. Many people know what an influencer is. The main definition of an influencer is someone who carries influence within a certain business or brand they use their platform to get their message across to help the business. When I think of the word influencer I think of the platform of TikTok. There are so many content creators on TikTok that are considered influencers. Many of these influencers post videos about products that they use to help that specific business. These influencers are then paid for their services. The actual concept of influencer marketing is using these influencers to promote a brand message and help build your brand. Athletes were the main first form of influencers. There are many factors that make up a good influencer. Some of these are reach, credibility, authenticity, activity, and engagement. Based on how many followers you have resulted in how efficient of influencer you are. Influencers also help themselves as other business while they promote their product. These influencers also get exposure, awareness, and credibility. In conclusion, influencer marketing doesn't just help the business, it also helps the influencer themselves.
After days of practices, meetings, and games, it hurts to say the 2021 football season has come to a close. I know it hasn't necessarily been one of the better years this program has had but I loved every second of it. There really is nothing like going out with your brothers and playing 60 minutes of football, the game you love the most. If you haven't seen it already we lost in a devastating fashion. We lost on a hail mary ball in the endzone with 8 seconds left after driving down and scoring 30 seconds before that. That was the part that really stung. We, underclassmen, were doing everything in our power to try to send these seniors out on top and it just didn't work out. Now it is time to move on as much as it hurts. I am now a junior football-wise and the preparation for next season starts now. I definitely need to get to work this offseason. Last year we never really had an offseason. Since the Covid year moved everything to the spring we never really had any time of...
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