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Chapter 14

 Although we don't have enough time to cover chapter 14 in our class I thought it was a very unique chapter that I wanted to do my final blog on of the year. This whole chapter is about influencer marketing in the realm of social media. Many people know what an influencer is. The main definition of an influencer is someone who carries influence within a certain business or brand they use their platform to get their message across to help the business. When I think of the word influencer I think of the platform of TikTok. There are so many content creators on TikTok that are considered influencers. Many of these influencers post videos about products that they use to help that specific business. These influencers are then paid for their services. The actual concept of influencer marketing is using these influencers to promote a brand message and help build your brand. Athletes were the main first form of influencers. There are many factors that make up a good influencer. Some of these are reach, credibility, authenticity, activity, and engagement. Based on how many followers you have resulted in how efficient of influencer you are. Influencers also help themselves as other business while they promote their product. These influencers also get exposure, awareness, and credibility. In conclusion, influencer marketing doesn't just help the business, it also helps the influencer themselves. 

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