Although we don't have enough time to cover chapter 14 in our class I thought it was a very unique chapter that I wanted to do my final blog on of the year. This whole chapter is about influencer marketing in the realm of social media. Many people know what an influencer is. The main definition of an influencer is someone who carries influence within a certain business or brand they use their platform to get their message across to help the business. When I think of the word influencer I think of the platform of TikTok. There are so many content creators on TikTok that are considered influencers. Many of these influencers post videos about products that they use to help that specific business. These influencers are then paid for their services. The actual concept of influencer marketing is using these influencers to promote a brand message and help build your brand. Athletes were the main first form of influencers. There are many factors that make up a good influencer. Some of these are reach, credibility, authenticity, activity, and engagement. Based on how many followers you have resulted in how efficient of influencer you are. Influencers also help themselves as other business while they promote their product. These influencers also get exposure, awareness, and credibility. In conclusion, influencer marketing doesn't just help the business, it also helps the influencer themselves.
One of the biggest concepts I comprehended out of the content in chapter one of the introduction of social media is the different advantages and disadvantages of social media. I want to focus on the advantages. Some of the advantages of social media include being able to build your brand, communicating with family and friends, and capturing memories. The most important advantage from the chapter for me is being able to connect with family and friends while also collecting memories along the way. Family and friends are two of the biggest components of my life and they always will be. Being away from my family and friends during college can be very stressful. I am very guilty of relying on my mom and dad to do many things for me. Even though I am a sophomore now, I still am trying to adapt and settle in to do things on my own. Even though I struggle at times, the access to social media has given me the opportunity to connect with my family and friends so I feel like I have a little bit o...
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