Chapter 12 talks about different ways to get active on social media or on the web. The first thing that chapter talks about is what I am doing right now, blogging. Blogging has really taken off lately. Year by year they have gotten more popular. Fashion blogs lead in popularity just edging out food blogs. Realistically you can write a blog about pretty much anything. This whole semester I have written about school, sports, and chapter summaries. The limits are pretty much neverending with blogs. Whatever crosses your mind you can make it into a blog. Blogs can also be used for marketing. Blogs can help businesses build their brand awareness, establish credibility, and so much more. Many businesses use brands as their primary way of marketing which is very interesting. Although there are many positives to marketing with blogs it also comes with some disadvantages. There are many key advantages to get started with Blogging such as setting goals, identifying the target market, creating a blog site, brainstorm topics, and so on. I believe that Blogging can be a great tool for a business if it is utilized correctly.
One of the biggest concepts I comprehended out of the content in chapter one of the introduction of social media is the different advantages and disadvantages of social media. I want to focus on the advantages. Some of the advantages of social media include being able to build your brand, communicating with family and friends, and capturing memories. The most important advantage from the chapter for me is being able to connect with family and friends while also collecting memories along the way. Family and friends are two of the biggest components of my life and they always will be. Being away from my family and friends during college can be very stressful. I am very guilty of relying on my mom and dad to do many things for me. Even though I am a sophomore now, I still am trying to adapt and settle in to do things on my own. Even though I struggle at times, the access to social media has given me the opportunity to connect with my family and friends so I feel like I have a little bit o...
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