Chapter 13

 In this week's chapter, we focused all on social media marketing campaigns. There are many examples of campaigns that can happen. There can be political campaigns, military campaigns, marketing campaigns, etc. Right now we are going to focus on marketing campaigns that deal with social media. In general, the definition of a campaign is basically a set of planned things geared toward achieving goals established by the firm. Marketers use the idea of "Integrated Marketing Communication (IMC)." This type of tool uses promotional items to use towards a specific campaign idea. This is where we introduce social media marketing campaigns. This is a marketing effort to target a certain audience to achieve a goal. These types of campaigns are different from others because they have specific start and end dates. Many other campaigns don't necessarily have specific dates where they start and finish. Social media campaigns are on the rise recently. I feel like this is because of the rise in the use of technology in recent years and with more people on social media, it is a perfect place to promote your brands. There are also specific steps that are important to establishing a social media marketing campaign. The times are changing for marketing campaigns and social media marketing campaigns are on the rise.