In this week's chapter, we focused all on social media marketing campaigns. There are many examples of campaigns that can happen. There can be political campaigns, military campaigns, marketing campaigns, etc. Right now we are going to focus on marketing campaigns that deal with social media. In general, the definition of a campaign is basically a set of planned things geared toward achieving goals established by the firm. Marketers use the idea of "Integrated Marketing Communication (IMC)." This type of tool uses promotional items to use towards a specific campaign idea. This is where we introduce social media marketing campaigns. This is a marketing effort to target a certain audience to achieve a goal. These types of campaigns are different from others because they have specific start and end dates. Many other campaigns don't necessarily have specific dates where they start and finish. Social media campaigns are on the rise recently. I feel like this is because of the rise in the use of technology in recent years and with more people on social media, it is a perfect place to promote your brands. There are also specific steps that are important to establishing a social media marketing campaign. The times are changing for marketing campaigns and social media marketing campaigns are on the rise.
One of the biggest concepts I comprehended out of the content in chapter one of the introduction of social media is the different advantages and disadvantages of social media. I want to focus on the advantages. Some of the advantages of social media include being able to build your brand, communicating with family and friends, and capturing memories. The most important advantage from the chapter for me is being able to connect with family and friends while also collecting memories along the way. Family and friends are two of the biggest components of my life and they always will be. Being away from my family and friends during college can be very stressful. I am very guilty of relying on my mom and dad to do many things for me. Even though I am a sophomore now, I still am trying to adapt and settle in to do things on my own. Even though I struggle at times, the access to social media has given me the opportunity to connect with my family and friends so I feel like I have a little bit o...
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