Skip to main content

Marketing with TikTok

 TikTok is originally a Chinese-based app and has now moved nationwide in the previous years. By 2018 it because the 3rd most downloaded app in the world. I personally think TikTok is a great way for business to build their brands and help promote awareness. In recent years, marketing on TikTok has definitely risen. I believe this has risen because of the popularity of the app. Pretty much everyone I know owns TikTok and is on it very frequently. I catch myself staring at my phone scrolling through TikTok for hours at a time. It is a very addicting social media app that businesses can help users in their favor. Recently, I have started to see more ads pop up on my page than usual. Ever since I got the app last year the amounts of advertisements by the business have risen at a high rate. Another thing I have noticed recently is the number of businesses that is partnering up with well-known creators to help get their product awareness and to gain popularity. If people see their favorite TikTok star liking and using a product or business, then more customers are more likely to purchase it and use it also. According to Essentials of Social Media Marketing, over 1,000 major brands are using the app to help build their brand and 47% of users have stated that they have bought something that they saw on the app. That means for all the users on TikTok about one-half of them have bought something they have seen. That is a very efficient way of marketing and advertising your product and I expect more marketing and advertising to go through TikTok in the coming years. 



Comments

  1. Trevon SalterNovember 8, 2021 at 11:29 PM

    Noah, i find it so crazy how TikTok blew up over the quarantine. Now that TikTok has become very popular, i'm starting to see a bunch of people use the platform to market their brand. I have purchased some self-made clothing products that I found through TikTok. I agree when you stated that you catch yourself scrolling though TikTok for hours. Good work Noah!

    ReplyDelete

Post a Comment

Popular posts from this blog

Chapter 1 Material

One of the biggest concepts I comprehended out of the content in chapter one of the introduction of social media is the different advantages and disadvantages of social media. I want to focus on the advantages. Some of the advantages of social media include being able to build your brand, communicating with family and friends, and capturing memories. The most important advantage from the chapter for me is being able to connect with family and friends while also collecting memories along the way. Family and friends are two of the biggest components of my life and they always will be. Being away from my family and friends during college can be very stressful. I am very guilty of relying on my mom and dad to do many things for me. Even though I am a sophomore now, I still am trying to adapt and settle in to do things on my own. Even though I struggle at times, the access to social media has given me the opportunity to connect with my family and friends so I feel like I have a little bit o...
Post a Comment
Read more

PRSSA Meeting

 For one of my school assignments, we had to attend an event this week around campus with homecoming. Due to my busy schedule this weekend I chose to attend the PRSSA meeting Thursday night. There were some other events to pick from but with my schedule being very busy this was the only event that I could get to go to. In addition to just attending, we also had to live-tweet this event giving updates with key takeaways from the event. This isn't the most orthodox assignment for a class that I get to do, but it was actually pretty interesting. This PRSSA meeting was all about ethics. September is Ethics Month in this organization so it was only fitting that our meeting would be over ethics and how it ties into public relations. For this event, they brought in a couple of guest speakers. These guest speakers were Ronele Dotson and Jo Ann LeSage Nelson. They talked about different types of crises and walked us through different case studies with what they had to deal with. What I like...
1 comment
Read more

Thanksgiving Break

 Right about this time in the semester I really fellow students and I really start to get warn out of school. Schoolwork right around this time always heats up. Many of my classes are holding exams this week which puts on added stress with all of my other activities going on. What I really want and what my of my classmates want to come sooner is Thanksgiving Break. I know I am ready for it. Every day I wake up I am exhausted because I was up late doing homework the night before. I am also on football so the time where I could be doing homework and catching up on some sleep, I am at football and devote my time to that. Even though many students are not in athletics I can tell many of them are mentally drained. Many students are starting to not give sufficient effort to homework or exams anymore because they are just tired of it. I know I fall right into that category. These are a couple reasons why I am ready for Thanksgiving break. Having the opportunity to go home for a week and b...
2 comments
Read more