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Marketing with TikTok

 TikTok is originally a Chinese-based app and has now moved nationwide in the previous years. By 2018 it because the 3rd most downloaded app in the world. I personally think TikTok is a great way for business to build their brands and help promote awareness. In recent years, marketing on TikTok has definitely risen. I believe this has risen because of the popularity of the app. Pretty much everyone I know owns TikTok and is on it very frequently. I catch myself staring at my phone scrolling through TikTok for hours at a time. It is a very addicting social media app that businesses can help users in their favor. Recently, I have started to see more ads pop up on my page than usual. Ever since I got the app last year the amounts of advertisements by the business have risen at a high rate. Another thing I have noticed recently is the number of businesses that is partnering up with well-known creators to help get their product awareness and to gain popularity. If people see their favorite TikTok star liking and using a product or business, then more customers are more likely to purchase it and use it also. According to Essentials of Social Media Marketing, over 1,000 major brands are using the app to help build their brand and 47% of users have stated that they have bought something that they saw on the app. That means for all the users on TikTok about one-half of them have bought something they have seen. That is a very efficient way of marketing and advertising your product and I expect more marketing and advertising to go through TikTok in the coming years. 



Comments

  1. Trevon SalterNovember 8, 2021 at 11:29 PM

    Noah, i find it so crazy how TikTok blew up over the quarantine. Now that TikTok has become very popular, i'm starting to see a bunch of people use the platform to market their brand. I have purchased some self-made clothing products that I found through TikTok. I agree when you stated that you catch yourself scrolling though TikTok for hours. Good work Noah!

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