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What Should I Post?

The main focus of chapter 2 was how to strategize yourself and your content to get your messages across and connect with whatever audience you are trying to reach. There are many steps that you can take to make a plan of how you are going to develop content. I am just going to focus on the first couple of steps and elaborate more on them.
The first step that the chapter focuses on is identifying a target market and creating personas. This is a very necessary step to be able to connect with your audience. Identifying a target audience really means just making sure you know who you are talking to and who you are targeting. You don't want to be talking about something that doesn't apply to your audience. If you are in charge of selling hiking bags to hikers you want to tailor your content towards those individuals. This also ties into creating personas. The hiker would be one of those personas that you are creating. These personas are developed by collecting data and researching different target customers. This will help you group different kinds of content directed at different personas. 
The second step is conducting a social media audit which includes social listening, SWOT analysis, and competitive assessment. Social listening pretty much means researching what is exactly going on around the internet what is being said about different brands and what individual's interests are. You also need to research these different brands and see what their competitors are. This will help you tailor your content to help you make decisions on different content to promote. Conducting a SWOT analysis will also help which means identifying the brand's strengths, weaknesses, opportunities, and threats.
There are many steps that you can take to help you conduct and promote content to put out but these are the main two that I thought were most important. These steps really give you a good start on how to post and what ideas you should be thinking about when you are posting. 


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