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Can Twitter Help Your Business?

 As technology advances and social media becomes more prominent as the years go by, more and more businesses are hopping onto these social media platforms to try to promote their business and build their brands. Is using social media the best way to do this? In my opinion, I think it is the best possible way to get your name and business out there nowadays.




Twitter currently has over 350 million active users. This is a hotspot for a business to promote their brands and help get their name out there. There have been many times where I am scrolling through my personal Twitter account and come across a product that I find interesting. I then go to the product's company website and looking deeper into the product. On some occasions, I have even bought the product that I saw on Twitter. This isn't just happening to me, this is happening to millions of people worldwide. Just one tweet can reach millions and millions of people which can work wonders for your company.

This also has a bad side. If the company or an employee of a company tweets something that is negative or poorly represents the company's standards that can be very detrimental to the program. This could cause so many problems such as losing the demand for your products and stock plumenting. However, if a company and its employees are smart and post only positive content on their pages they should be able to connect with millions of people around the globe to help build their brand. 79% of Twitter users are outside the US. 

Twitter is a great tool for businesses to connect with customers, no matter where on the globe they are. Just one post can reach an audience of millions and if they are smart with their content Twitter can be huge for building their brand. 

Comments

  1. DannySeptember 29, 2021 at 7:26 PM

    That’s a very good point about a bad Twitter post having a detrimental affect on a business. Everything about Twitter that helps amplify a post and bring attention to it quickly will also apply to bad posts. On other platforms where it takes longer for a post to go through its entire lifecycle there is a much larger period to delete a negative post before the impact is permanent. Even though Twitter posts last for a shorter period of time, it is important to be careful with what you post.

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