Recently, for my Social Media Strategies and Campaigns class, we were paired with a client that needed social media to help to guide them for the future. My group was paired with an auto body shop out of Findlay called Findlay Auto Plus. There were many steps to this project. For the first step of this project, tot we met with an employee from the company and just got a basic overview of their company and what they specifically needed from our group for this project. Next, we developed a social media strategy for our client. This was an audit of our company, our consumers, and our competitors. We went over where, what, when, why, and the opportunities for each group. This gives us a basic guideline as to what we are dealing with. Next, we developed a social media policy for our employees. This gives basic guidelines for how employees should act on social media. Next, we developed a content calendar. The content calendar in general is a layout of what posts we will be posting and the s
This last week was one of the most relaxing weeks that I have had in a while. We were on Thanksgiving break, which I am sure was very much needed by many. I had a very relaxing, yet enjoyable Thanksgiving break. The Sunday after I went home I got to do something that I never had the chance to do, go to a Cleveland Browns game. This game was initially scheduled to be in Buffalo, but due to a big snowstorm that hit the city, the game got moved to Detroit. This made it a much easier and shorter drive, so I persuaded my dad to pull the trigger and buy the tickets. We got really good seats for a cheap price. Even though the Browns didn't come out on top, I still had a lot of fun with my family. The rest of the week I went to a couple Thanksgiving parties. It was fun seeing some of my relatives and friends that I hadn't seen in a really long time. Other than those parties, I pretty much just relaxed for that whole week. However, this previous Saturday, I got the chance to tailgate t