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YouTube is Unique

 Another platform that businesses can use for marketing and different strategies is Youtube. Many times I have been watching different videos on Youtube and different ads pop up. These are examples of how businesses are using advertisements on Youtube to build their brands and promote awareness for their brands. Youtube is different from other social media sites as all of Youtubes's advertising is all by video. Other social media sites have different strategies and different ways they can promote their content. Youtube is just video. That is what makes Youtube unique. Another reason Youtube is unique is that the advertisers only pay when customers show interest. If the customers show no interest, they do not have to pay. Also, many other social media platforms have certain target audiences that they reach. Youtube has the ability to reach a variety of target audiences which is another way that Youtube is unique. The question that I ask myself is if companies can be successful while using Youtube as advertising. I personally think that Youtube can be a great way to be successful and promote awareness to your business. Like I said before Youtube has a way to hit many target markets with their ads. Youtube has so many different uses and businesses can do many things with Youtube and that is why I think it is so unique. 



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