Another platform that businesses can use for marketing and different strategies is Youtube. Many times I have been watching different videos on Youtube and different ads pop up. These are examples of how businesses are using advertisements on Youtube to build their brands and promote awareness for their brands. Youtube is different from other social media sites as all of Youtubes's advertising is all by video. Other social media sites have different strategies and different ways they can promote their content. Youtube is just video. That is what makes Youtube unique. Another reason Youtube is unique is that the advertisers only pay when customers show interest. If the customers show no interest, they do not have to pay. Also, many other social media platforms have certain target audiences that they reach. Youtube has the ability to reach a variety of target audiences which is another way that Youtube is unique. The question that I ask myself is if companies can be successful while using Youtube as advertising. I personally think that Youtube can be a great way to be successful and promote awareness to your business. Like I said before Youtube has a way to hit many target markets with their ads. Youtube has so many different uses and businesses can do many things with Youtube and that is why I think it is so unique.
One of the biggest concepts I comprehended out of the content in chapter one of the introduction of social media is the different advantages and disadvantages of social media. I want to focus on the advantages. Some of the advantages of social media include being able to build your brand, communicating with family and friends, and capturing memories. The most important advantage from the chapter for me is being able to connect with family and friends while also collecting memories along the way. Family and friends are two of the biggest components of my life and they always will be. Being away from my family and friends during college can be very stressful. I am very guilty of relying on my mom and dad to do many things for me. Even though I am a sophomore now, I still am trying to adapt and settle in to do things on my own. Even though I struggle at times, the access to social media has given me the opportunity to connect with my family and friends so I feel like I have a little bit o...
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