Skip to main content

Is Snapchat Marketing Effective?

Snapchat has become a prominent tool to market a business or products to the world. I do believe that using Snapchat as a marketing tool is effective. I believe it is effective because of the number of people that are on the app. Almost 500 million people are regular Snapchat users. That is half a billion people that have a chance to see your advertisement or marketing tool if you use Snapchat for marketing. Also if the goal of your business is to reach the younger population, Snapchat is a key way to do so. Among everyone on the app, the vast majority are teenagers and young adults. 69 percent of active users are 13-17-year-olds and 62% of active users are 18-29-year-olds. 77% of college students use Snapchat daily also. 



Also, Snapchat can be seen as less formal compared to the platforms it can still be used as a tool for marketing and advertising. Snapchat ads receive twice the visual attention of Facebook ads, 1.5 times more than Instagram, and 1.3 times more than Youtube. It is also very low cost and many people buy products from Snapchat. I can recall a time where I was scrolling through Snapchat and I was very hungry. The next ad that popped up then was an ad for Taco Bell. That as alone made me get off my couch and go to Taco Bell and get food. Taco Bell gained a customer off of a simple social media ad that they put out.

In conclusion, Snapchat can be a huge tool to help build brand awareness and help with promoting their products and their company. This is especially prominent in the younger population which makes up the up. Just a Snapchat ad can influence someone's behavior that could lead to helping their business. 

Comments

Post a Comment

Popular posts from this blog

Coming to an End

 If you are following the football team and our season, you know that this is the season's last week and last game. I am not going to lie, it has been a very long season for us. We are currently 2-7 which is very unfamiliar territory for many players on our team. In high school, I never had a season with more than 3 losses, so this has been relatively different for me.  Even though our record doesn't show it, this has been the closest team that I have been a part of since coming to campus three years ago. In the future, that is what we are all going to remember. We are going to remember the relationships that we formed and that are going to last for the rest of our lives.  Some of the seniors that are graduating have been some of my best friends for the last three years. I actually live with two seniors that are graduating now. As this week has gone on and we continue to do events for senior week, it has gotten to be very emotional. I still don't think it has hit me that so
5 comments
Read more

Football is Over

 After days of practices, meetings, and games, it hurts to say the 2021 football season has come to a close. I know it hasn't necessarily been one of the better years this program has had but I loved every second of it. There really is nothing like going out with your brothers and playing 60 minutes of football, the game you love the most. If you haven't seen it already we lost in a devastating fashion. We lost on a hail mary ball in the endzone with 8 seconds left after driving down and scoring 30 seconds before that. That was the part that really stung. We, underclassmen, were doing everything in our power to try to send these seniors out on top and it just didn't work out. Now it is time to move on as much as it hurts. I am now a junior football-wise and the preparation for next season starts now. I definitely need to get to work this offseason. Last year we never really had an offseason. Since the Covid year moved everything to the spring we never really had any time of
2 comments
Read more

Bounce Back

The game on Saturday was not fun. If you don't already know we got upset very badly at Musky. I don't think anyone on the team really expected us to lose this game. We had an iffy week of practice, but I don't think anyone really predicted that we would end up losing the game. In my personal opinion, I thought that we were the better team with more talented players, but we just didn't get it done. I felt embarrassed and upset after this game. I was in pure shock. I had a long bus ride home to think about how the game went as a whole and what we exactly did right and wrong. I did a lot of soul searching on the way home and I realized that I have to be better and it starts now.  What is most important now is to bounce back. There is no point in dwelling on this game anymore. There is nothing that we can do about it anymore so we shouldn't think about it. The only thing that we as a team can do is to bounce back. It all starts during practice. Everyone knows the saying
4 comments
Read more