Skip to main content

Is Snapchat Marketing Effective?

Snapchat has become a prominent tool to market a business or products to the world. I do believe that using Snapchat as a marketing tool is effective. I believe it is effective because of the number of people that are on the app. Almost 500 million people are regular Snapchat users. That is half a billion people that have a chance to see your advertisement or marketing tool if you use Snapchat for marketing. Also if the goal of your business is to reach the younger population, Snapchat is a key way to do so. Among everyone on the app, the vast majority are teenagers and young adults. 69 percent of active users are 13-17-year-olds and 62% of active users are 18-29-year-olds. 77% of college students use Snapchat daily also. 



Also, Snapchat can be seen as less formal compared to the platforms it can still be used as a tool for marketing and advertising. Snapchat ads receive twice the visual attention of Facebook ads, 1.5 times more than Instagram, and 1.3 times more than Youtube. It is also very low cost and many people buy products from Snapchat. I can recall a time where I was scrolling through Snapchat and I was very hungry. The next ad that popped up then was an ad for Taco Bell. That as alone made me get off my couch and go to Taco Bell and get food. Taco Bell gained a customer off of a simple social media ad that they put out.

In conclusion, Snapchat can be a huge tool to help build brand awareness and help with promoting their products and their company. This is especially prominent in the younger population which makes up the up. Just a Snapchat ad can influence someone's behavior that could lead to helping their business. 

Comments

Post a Comment

Popular posts from this blog

Thanksgiving Break

 Right about this time in the semester I really fellow students and I really start to get warn out of school. Schoolwork right around this time always heats up. Many of my classes are holding exams this week which puts on added stress with all of my other activities going on. What I really want and what my of my classmates want to come sooner is Thanksgiving Break. I know I am ready for it. Every day I wake up I am exhausted because I was up late doing homework the night before. I am also on football so the time where I could be doing homework and catching up on some sleep, I am at football and devote my time to that. Even though many students are not in athletics I can tell many of them are mentally drained. Many students are starting to not give sufficient effort to homework or exams anymore because they are just tired of it. I know I fall right into that category. These are a couple reasons why I am ready for Thanksgiving break. Having the opportunity to go home for a week and b...
2 comments
Read more

Football is Over

 After days of practices, meetings, and games, it hurts to say the 2021 football season has come to a close. I know it hasn't necessarily been one of the better years this program has had but I loved every second of it. There really is nothing like going out with your brothers and playing 60 minutes of football, the game you love the most. If you haven't seen it already we lost in a devastating fashion. We lost on a hail mary ball in the endzone with 8 seconds left after driving down and scoring 30 seconds before that. That was the part that really stung. We, underclassmen, were doing everything in our power to try to send these seniors out on top and it just didn't work out. Now it is time to move on as much as it hurts. I am now a junior football-wise and the preparation for next season starts now. I definitely need to get to work this offseason. Last year we never really had an offseason. Since the Covid year moved everything to the spring we never really had any time of...
2 comments
Read more

Friendsgiving

I had one of the best meals that I have had in a while last night. About twenty of my friends got together and had one big meal before we all went our separate ways for Thanksgiving break. The meal was especially good because it was prepared by one of my friend's mom. In the past, she has come up to campus to make us a home-cooked meal throughout the week and it is always so delicious, so I had very high expectations for this meal. It definitely did not disappoint.  This meal was a full Thanksgiving feast. Any food that you could have wanted on your Thanksgiving table was there. For the last couple of meals, I have been eating at the Wow Café here on campus and I was completely tired of it. So when my friend told me his mom was coming up, I was so excited. Our friend group definitely struggles with finding food to eat sometimes, so it is almost refreshing to not have to find something to eat. I am truly blessed with some of the best friends a guy could ask for. There aren't a l...
1 comment
Read more